The Enterprise Health style guide
The working reference for the identity — logo and mark usage, the six‑role living‑systems palette, design tokens, typography and the button system. For the story of how it emerged, see the Brand & Growth Strategy deck.
The logo — recolored to champagne, on four backgrounds
A champagne‑gilt sunburst mark + a cool slate‑gray wordmark. The sunburst was recolored from its original sun‑gold into our gilt family so it sits inside the plum + champagne system; the slate wordmark is unchanged. The flat lockup still loses contrast on dark/plum — so the live site no longer leans on it there: the header and footer now pair the standalone sunburst icon with a Sora text wordmark (plum on light, white on the dark footer), keeping the lockup crisp on every surface.
The sunburst mark, standalone
The tech is the light
Look closely and the whole identity is one idea wearing different clothes. The mark is a sunburst — light, thrown outward. The photography lives at golden hour, which is just that same sun, low and warm. And across the product imagery the platform shows up as nodes and beacons glowing on raw structure— data as illumination, the tech as the thing that lets you see. It isn't surveillance; it's switching the lights on.
The sunburst is the sun; the golden-hour photography is an indirect play on that same mark — warm, low, generous light, the hour everything looks alive. The opposite of the fluorescent glare people associate with clinics, compliance and the back office.
In the imagery the platform reads as beacons and nodes lit on raw concrete and steel — the tech as the light guiding the work. Data makes the invisible visible: the risk, the trend, the person who needs attention. It doesn't watch the workforce; it illuminates it.
So the palette stays warm — because warmth is human and fluorescent is not. Teal is the single deliberate exception: the one cool signal, the nervous system reading back that the lights are on and the system is alive.
Six colors. Six roles. One living system.
We stopped picking colors and started casting roles. Each hue runs one system of the organism — the pulse, the framework, the signal, the nervous system, the humanity and the flourishing. Concrete, steel, governance and data are all here; but read together the palette tells a category-level story: the infrastructure that helps workforces thrive, not a compliance prison.
The bloodstream — clinicians, expertise, intervention; the moment health becomes actionable. Most healthcare brands use blue to say “trust us.” Plum says “we know what we’re doing.” More confident, less apologetic.
The skeleton — structure, accountability, stewardship. The suit works because it says someone owns this. The workforce isn’t floating around in spreadsheets anymore.
Sunlight — not flashy, not Vegas gold. The moments value becomes visible: a risk avoided, a trend identified, a program outperforming. Illumination — the instant data becomes insight.
Not “healthcare teal” — connective tissue. The invisible pathways: signals moving, systems talking. A teal metric line reads, subconsciously: the system is alive.
Not pink — humanity. The nurse, the administrator, the occupational-health coordinator, the HR manager keeping 8,000 employees compliant. Warmth without softness; care without cliché. Behind every workflow is a person.
Already in the hero — potted greenery lines the terrace, ivy climbs the raw concrete. Not corporate growth; biological growth. Healthy things grow: workers, programs, organizations. The platform doesn’t constrain the workforce — it cultivates it.
If you reference one color, reference these
The ramps below show each family's full range — useful for design, but easy to misread (our rose alone runs from a deep dusty base to a near-white mist). So every role has one canonical token: the exact shade to pull when you — or an AI — reference “the brand teal,” “our rose,” and so on. Each ramp marks this shade ★ standard; here they are together, each with the dark text-safe variant for type on light.
Primary brand — authority, headers, primary CTAs
Structural ground — dark data surfaces & depth
The mark & premium accent — wins, emphasis
Data & vitality signal — live state, positive deltas
Humanity accent — care moments, testimonials, empty states
Flourishing — growth & positive trends
Original gold → our champagne system
Decision: the sunburst was the last piece of the identity still fighting the system — bright sun‑gold #FCD800 against our plum + champagne. So we recolored the mark into the gilt family with a luminance‑mapped gilt+ ramp: bright petals become champagne‑gilt, the overlaps deepen to gilt‑ink, and the slate wordmark stays untouched. The emblem now belongs to the palette — premium, but still warm enough to keep the sun’s life. No flat sun‑gold remains in the mark — but that ban is about the mark and flat UI fills, not light. In photography, golden‑hour warmth (the honeyed champagne‑to‑amber glow of dusk) is exactly where the gold still lives; what we banished is the saturated primary #FCD800, never atmospheric warmth.
Why we added teal
Plum and gold are both warm — which left the system with no cool “signal” color for data and live UI. As the site leaned into measurable outcomes (charts, the hero data‑horizon, the interactive world map), the gap showed: a second data line in grey reads as dead, and gold can’t be both “premium” and “data” at once. Deep teal #15807A — the cool accent we shortlisted at the very start — fills it, staying strictly subordinate to gold as a functional data & vitality color.
The story: Enterprise = plum + gold (authority, premium); Health= teal (clinical, vital — the pulse). Warm authority, cool vitality. Already shipping on the homepage map arcs & node data‑lines.
Pale rose — the people behind the workflow
Plum is the clinician, navy the institution, gilt the win — none of them is the person. Pale rose is the human in the system: the nurse, the coordinator, the HR lead keeping thousands compliant. It is deliberately not pink — no candy, no cliché. A pale, dusty rose — warmth without softness — reserved for the small, human places: a name, a care note, an empathetic empty state, a quote from the field.
Living green — what the system is for
Green is the one role the brand didn’t pick — it grew into it. Look at the hero: potted greenery lines the terrace and ivy climbs the raw concrete. Green stopped being a color and became a metaphor — not corporate growth, biological growth. The reminder that all this governance, measurement and compliance exists to help living things grow: healthy workers, healthy programs, healthy organizations. Life pushing through infrastructure.
The whole story: Plum → health · navy → governance · teal → intelligence · champagne → value · rose → humanity · green → flourishing. Nature pushing back against bureaucracy — and the two learning to work together.
Buttons — sheen-sweep motion on hover
The button system dropped its colored drop-shadow glows for sheen-sweep hover animations. Every button lifts a little; primary CTAs deepen in hue while a soft light sheen skims across the face; the secondary ghost button traces a teal-glow sheen with a brightening border and a lingering teal wash. Hover the live examples below — all motion honors prefers-reduced-motion.
EH's own imagery
The on-brand hero plates and section art the live site actually ships — golden-hour, plum + champagne, faces-inward. Shown raw here; each gets the .eh-media duotone-and-glow treatment in context.
Enterprise Health's customers
Every tint, 50 → 950
The full numeric scale behind the role ramps above — the exact tokens the UI is built from. Plum anchors at #5E2F57; slate neutrals keep it sleek with no pink drift.
PLUM 50 → 950
NEUTRAL (slate) 50 → 900
Accents — gilt leads, teal signals
Both adopted, with distinct jobs. Plum & gold are both warm, so teal gives the system a cool color for data & live UI — kept strictly subordinate to gold.
Warm, premium, authoritative — the brand “pop.” Value, emphasis, primary CTAs.
Request a demoThe cool signal color: charts, live & interactive states, positive deltas. Never large fills.
TEAL — ink → glow peak (glow values for dark surfaces)
Navy — structural depth, not an accent
The cool groundbeneath the system. Anchors enterprise data surfaces — the global-reach map, the customer trust band, dark panels & printable covers — so gilt and teal can lead on top. It holds the room; it never competes for emphasis.
NAVY — ink → glow (depth for maps, bands & dark sections)
Pale rose & living green — humanity & flourishing
The two newest roles. Pale rose is the person behind the workflow — the nurse, the coordinator, the HR lead — not pink, humanity. Living green is what the system is for: growth, flourishing, life pushing through the infrastructure. Both stay sparing — human and botanical moments, never data or status.
PALE ROSE — ink → mist (humanity; small, human places)
LIVING GREEN — ink → mist (flourishing; growth & botanical accents)
Sora display · Inter body
Sora keeps the brand voice in headlines; Inter sharpens body & UI for a fresher, sleeker read.
Infrastructure for organizational performance
Certified occupational & employee health EHR
Enterprise Health unifies clinical care, compliance, and surveillance across every site and country — so workforce health becomes a strategic asset, not a fragmented cost center.
Sleek cards, hairlines, soft depth
16px radius, 1px borders, barely-there shadows that lift on hover. Restrained, precise, premium. The button system is documented above.
Certified EHR
ONC-certified, purpose-built for occupational & employee health.
PlatformCompliance & Surveillance
Automated documentation, audit trails, OSHA-ready workflows.
GovernanceAnalytics & Reporting
Board-level dashboards linking workforce health to performance.
Insight